The Mark Mason Show: AI for Small Business
AI for small business, made practical: how to use AI in the business you already run. You have a ChatGPT account. It hasn't changed how your business actually works yet. That gap is what this show is about. I'm Mark Mason. I lead engineering teams, including AI engineering, at a Fortune 500 semiconductor company, I've run online businesses since 2007, and I've been podcasting since 2009. This show was the Late Night Internet Marketing Podcast; it is now The Mark Mason Show. Every week I take one real problem out of a real business: what actually works, what I'd skip, and when the honest answer is to hire someone instead of building it yourself. No hype, no agency pitch. These episodes are the audio of the weekly video on YouTube (youtube.com/@MarkMasonCom), edited so they work without a screen. The sung stinger is AI-generated music; every word you hear is my own voice. This is for small business owners and professionals who are past experimenting and want AI to work. Growth by design, not by grind. More at markmason.com.
Episodes
245 episodes
Will AI Replace Your Job? What the Research Actually Says [MM280]
Is "AI won't replace you" actually true? I checked the research on AI and jobs, and it's better news than the quote.Watch the video: https://youtu.be/snsV4Ydb26EThe line is on posters and...
How to Use AI in Your Business: Treat It Like a New Intern [MM279]
How to use AI in your business when you're just starting: treat it like a smart new intern on day one.Watch the video: https://youtu.be/Iu7aaq4T-N4Most business owners aren't stuck with A...
Reboot: When Everyone Has AI What Still Makes You You [LNIM278]
The name change is the easy part. The hard part is admitting the old rules of online business just broke, and then building something better anyway. After hitting an anniversary milestone of 35 years at my day job, I’m rebooting the podcast as ...
Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277]
Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and...
The Fearless First Steps: Overcoming Launch Anxiety in Online Business [LNIM276]
Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense epis...
The Silent Killer of Side Hustle Success: How Automation and AI Can Transform Your Business [LNIM275]
Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient system...
Lessons from Social Media Marketing World 2025: AI, Tiny Offers, and Content Strategy [LNIM274]
Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transfo...
5 Critical Side Hustle Lessons From Zig Ziglar [LNIM 273]
Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captiv...
Aligning for Success: The Real-Life Application of the Align Framework [LNIM272]
Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timel...
7 Deadly Goal Sins -- Why People Will Fail To Realize Their 2025 Goals [LNIM271]
Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align fra...
Unlocking Productivity: Achieve Your 2025 Goals with the Align Framework [LNIM270]
Unlock the secrets to a highly productive and successful 2025 with the Align Productivity Framework. Imagine setting goals so impactful that they transform your year, all while crafting a clear action plan to make them a reality. This episode p...
Level Up Your Daily Journaling Using AI and ChatGPT [LNIM269]
Ever felt overwhelmed trying to maintain a journaling habit amidst the chaos of daily life? I did too—until I discovered a method that transformed my approach entirely. In this week's Late Night Internet Marketing podcast, I sit down with my fr...
I Fired My Million Dollar Online Business Mastermind Group (For A Day) [LNIM268]
Ever wondered how top entrepreneurs overcome challenges and scale their online businesses? Join us in an electrifying mastermind discussion where industry titans Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner sha...
7 Print On Demand Online T-Shirt Business Tips [LNIM267]
Ever dreamt of transforming your artistic visions into a wearable canvas? Join me, Mark Mason, in my Texas studio where I share seven essential tips to launch and grow a successful print on demand t-shirt business. Venture with me through the n...
8 Surprising Marketing Lessons From Baseball [LNIM266]
Step right up and grab your peanuts and Cracker Jacks, because today I'm unveiling the secret playbook where the grand old game of baseball meets the high-stakes world of marketing. Imagine if you could knock your marketing strategy right out o...
Riding the Wave of AI: Unveiling ChatGPT 4.0's Impact on Marketing and Business Strategy [LNIM265]
Ever wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences wit...
5 Tips For Restarting A Side Hustle In 2024 [LNIM264]
Stuck in neutral with your side hustle? Let me guide you through reigniting that entrepreneurial spark as we explore the psyche behind our passions and the practical steps to prioritize them once again. Imagine reclaiming your 'why' and navigating...
3 Intentional Productivity Tips That Will 10x Your Success [LNIM263]
Embark on a journey to the core of your personal values and discover how they can steer your internet business to remarkable success. My chat with personal coaching maestro Cliff Ravenscraft opened my eyes to the profound ways our deepest princ...
Marketing Lessons From The 2024 Solar Eclipse [LNIM262]
Have you ever considered the cosmic dance of a solar eclipse as a masterclass in marketing precision? Join me, Mark Mason, on a journey that connects the celestial mechanics of an eclipse with the meticulous world of product launches. As astron...
Weathering the Storm of Channel Bans with Email List Power [LNIM 261]
Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark ...
Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled [LNIM260]
Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a...
Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]
Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn ...
Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]
Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talki...
Amplifying Your Reach: The Magic of Content Repurposing [LNIM257]
Unlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in bui...
Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]
Ever find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're...
